We promote your certification through our own, hand-curated network of thousands of media professionals and influencers around the world. In the past, we have worked with major outlets like CNN, the BBC, New York Times, Wall Street Journal, Australian Broadcasting Corporation, Arirang (Korea) and many more. We will leverage our relationships with these outlets for your benefit too.
Of course, will promote your destination's certification on our social media channels. We will also post a news article on our website, which will help boost the SEO value of your certification. Culinary Capitals website. This page will then hyperlink to one or more pages on your own website (such as a special culinary travel or culinary tours section).
Surely, you will also do your own promotions in similar channels. You will be able to use your customized Culinary Capitals annual logo in all your promotions.
If you do not have much marketing support, consider our advanced marketing package. This is an optional add-on to the annual program license. It includes
Implementation plan template to serve as a roadmap of what you (and we) should be doing to maximise your exposure. You can contribute to this too to ensure every important goal is met.
List of clear monthly actions (in the template) that we will perform on your behalf. This could include anything from social media posts to publishing stories featuring your stakeholders, inviting your stakeholders to special opportunities such as appearing on our podcast, etc. This is a list of deliverables that you can rely on and refer to if you need a refresher as to who is doing what next. Please note that you will need to feed us content for posting. Things like stories, people and images we cannot usually source ourselves. Obviously we produce podcast episodes ourselves.
Consistent reporting on deliverables. For every task we perform, we’ll take a screenshot of the live deliverable and report on its performance at 30 and 60 days after performing the task. For example let’s say we include one of your producers on our podcast. We will look at the performance metrics at 30 and 60 days and send you screenshots of the results for verification.