Why should you trust the World Food Travel Association with your mission-critical analysis? Here are just a few reasons:

  • Our current Executive Director founded the food tourism industry in 2001 and is considered the world's foremost expert on food and beverage tourism.
  • Since then, our team has worked with more than 300 clients around the world.  We have gained a tremendous amount of food tourism experience, and a highly diverse toolbox of examples, ideas, strategies, products, best practices and data on which to draw for your specific needs.
  • We specialize in food and beverage tourism, unlike consulting firms, universities and developmental agencies which are generalist in nature.
  • We have been the first organization to release every major advance in our industry (regional & world conferences, training, individual certification, books, research, podcast & more).
  • We developed PsychoCulinary profiling, which explains differences in behavior of food lovers (your friend loves the new restaurant that just opened and you hate it but how do you explain your difference of opinion? PsychoCulinary profiling does exactly that).
  • We are the industry's #1 resource when it comes to food tourism data, facts, resources and quotes.
  • Our Association is considered to be the world's leading authority on food and beverage tourism.