For your destination and you as a destination marketer, Culinary Capitals is a regenerative tourism tool that puts the spotlight on eligible destinations - perhaps those areas that are smaller or lesser-known, but with equally satisfying and high-quality food and beverage products and experiences. Culinary Capitals also has a destination development component built-in: we help you to improve the strategy, products and marketing for your destination's own culinary tourism development.
For consumers, Culinary Capitals is a new way for them to find their next favorite food or drink destination. Typically, culinary travelers don't need help finding exciting food in places like Hong Kong or New York, but as true food lovers, we want to know about new places, new dishes, and new ideas to inspire us to choose your area for our next trip. We want to get off the beaten path because we are culinary explorers!
Research from the World Food Travel Association tells us that while traveling, 96% of travelers engage in unique and/or memorable food or drink experiences (other than eating out). That's almost everyone! Our research also shows that 52% of travelers choose their next holiday/vacation destination based on its food and drink!
Destinations go through a detailed application and certification process. Only destinations that meet our strict criteria are certified.