Performing quality research costs money. We must cover the cost of the time spent by the research team, the analysts, and the report writer and editor. There is also a cost to purchase responses from qualified respondents. Then customer service and sales take time too. As a small, non-profit organization, we simply need to charge a fair price for our products and services. If cost is an issue, you may be interested in our complimentary annual State of the Food Travel Industry report.