Applications are accepted on a rolling basis, so you can apply at any time. If accepted, your certification begins on the date of your acceptance and lasts a full 365 days. You can align your application with the calendar year, your fiscal year, or your marketing cycle - whichever serves your needs best. After the pandemic, consumers have been flooded with marketing messages from everywhere on Earth. It is harder than ever for your message to get through. Your destination needs all the help you can get, including new certifications, accreditations and awards that you can showcase to raise your profile among food- and beverage-loving travelers. Culinary Capitals can go a long way to helping your destination gain the visibility you need to compete more effectively with the bigger, better-known and overtouristed areas.