Generally speaking, any business type can apply for any Awards category. The application needs to make sense. For example, if a public relations company is submitting for the sustainability award, what is the reason? Is it on behalf of a client, or a campaign that your company created itself? Do you represent a tourism office and you want to apply for the technology award, what is the reason? Perhaps your office introduced a new app or virtual reality tool to help potential visitors experience your destination. We definitely think "outside the box" when it comes to which business types can apply for which awards. It just needs to make sense, and we need you to show us how it fits the awards category when you write your application.