When is the best time to apply?
Applications are accepted on a rolling basis, so you can apply at any time. If accepted, your accreditation begins on the date of your acceptance and lasts a full 365 days. So you can align your application with the calendar year or your fiscal year, or your marketing cycle - whichever serves your needs best.
Also, you may be thinking that tourism is slow due to the pandemic, so why should you apply to become accredited now, before tourism fully restarts? Now is the perfect time to be planning! People are looking for ideas and inspiration now, while they are at home and working less. When tourism resumes, the demand for travel will be pent up and will resume quickly. Consumers will be flooded with marketing messages from everyone else, and your message will have less of a chance to get through. Reach those food- and beverage-loving travelers now so they can put your destination on their bucket list ("wish list").