What is the readiness index and report that destinations get?
After we have completed our review of your application, we will present you with a report of approximately 20-30 pages detailing our assessment of your destination. We evaluate 4 total pillars and provide scores for each. Destinations can get a new report every year. This is included in the next year's annual accreditation fee, so no additional application fee is payable in subsequent years (unless your accreditation lapses). You will need to update your previous year's application in order for us to be able to provide a new annual report for your area. A new report each year means that destinations can compare your performance over time, as well as compare your performance with that of similar destinations (aggregate data only). Lastly, you will need a total score of at least 75% across all pillars to qualify for accreditation.