Why do you charge for your research?

Performing quality research costs money. To begin with, we must cover the cost of the time spent by the research team, the analyst and the report writer. There is also a cost to purchase the responses from qualified respondents to our surveys. Then there is time spent on the required customer service. As a small, non-profit organization, we simply need to charge for our products and services. We do provide one report to the industry at no cost.