Ambassadors & Chapters

How can I become an Ambassador?

At local levels, we work with our own network of Certified Ambassadors. We maintain close relationships with these professionals to cultivate, over time, a mutually beneficial relationship. After many years, we have found that working with our Certified Ambassadors is the most efficient and reliable way to collaborate on any project, from an event or conference, to a food tourism strategy, to local product development. Therefore we suggest that you consider becoming an Ambassador of our Associat...

What do area ambassadors do and how can they help me?

Our certified ambassadors are your best connection between our Association and your local area. We're adding new ambassadors all the time so if there is not one local to you yet, perhaps you'd like to consider becoming one. An area ambassador does many things, some of which include: - They distribute information about our Association in your local area. If news needs to be translated before distribution, they will perform the translation before sharing. - They gather information about th...

Can I lose ambassador status once attained?

Yes, absolutely. Ambassadors must continue to be engaged and active with the Association on a regular basis. They must submit an updated workplan each year. They must watch any training videos when they are updated and pass a new knowledge test. And they must keep their paid membership in good standing. Failure in any of these areas can lead to dropping of Ambassador status. Once an Ambassador loses his/her status, (s)he will have to reapply and requalify in the same manner as the first time. Al...

What happens if there is more than one certified ambassador per area?

Becoming a certified ambassador requires a couple of steps to qualify so there will always be a limited number of ambassadors for any given area. Still, the situation arises where two or more people would be ambassadors for a single area (such as a city, a state/province or smaller country), then we have found the best way to divide the ambassador's roles and responsibilities is by industry sector, such as lodging; tour operations; academia; media, etc. Here's a hypothetical example using Spain ...

How can I find an ambassador in my area?

That's easy! Just visit the Ambassadors page on our website. There you'll find different ways to contact any Ambassador you choose.

Is there an ambassador career development process?

During 2016, we took steps to interview our community members and determine what you wanted out of membership, what you wanted to do with the Association and so on. We interviewed regular members, Association ambassadors and our Board of Directors. We also researched other Associations. Our research led to a couple of important conclusions. First, Ambassadors wanted a clear career development path within the World Food Travel Association. Secondly, there needed to be a stepping stone between the...

I want to start a chapter of the Association in my area.

That's great to hear! First, we need to be sure of two things: 1) are you the right person to lead a chapter? and 2) is there enough interest in your area to form a chapter? The first step is to become a Certified Ambassador for the Association in your area. To do this, you need to enroll as a silver level member of the Association and then, like every silver member who wishes to become an Ambassador, you must demonstrate your engagement in, and passion for, our industry and Association. Once w...